Privacy policy

Amfa Furniture Ltd
Last updated: 26.09.2026

1. WHO WE ARE

This website is operated by Amfa Furniture Ltd ("Amfa", "we", "us", "our"), a company registered in
England and Wales under company number 11259604, with registered office at 6 Beverley Place, Wallsend
NE28 7BH.

For any questions about this policy or how we handle your personal data, contact us at:
Email: enquiries@amfa.uk
Phone: 01916052945
Showroom: Unit 30, Point Pleasant Industrial Estate, Newcastle Upon Tyne NE28 6HA

2. WHAT PERSONAL DATA WE COLLECT

We collect personal data you give us directly, for example when you:
- request a free quote or send us an enquiry through this website;
- contact us by phone, email, or in person at our showroom;
- book a measuring visit.

This may include your name, email address, phone number, and details about your project or space
(for example, room dimensions, style preferences, or photos you choose to share with us).

We do not collect payment card details through this website.

3. COOKIES AND ANALYTICS

This website is built on the Tilda platform. We use Tilda's built-in website statistics to understand
how the site is used, configured so that no tracking cookie is set for this purpose. We do not use
Google Analytics, Facebook Pixel, or similar third-party advertising trackers on this site.
[TO CONFIRM before publishing: whether this remains accurate if analytics/marketing tools are added
later — this policy should be updated to match at that point.]

4. HOW WE USE YOUR DATA

We use your personal data to:
- respond to your enquiry or quote request;
- arrange and carry out measuring visits and consultations;
- provide you with a quote and, if you go ahead, deliver the furniture and installation service you
order;
- keep you updated on the status of your order;
- improve our website and services.

Our legal basis for this is that it is necessary to take steps at your request before entering into a
contract with you, and/or to perform a contract with you once you place an order. Where we use your
data for anything else (for example, to tell you about other Amfa products or services), we will only
do so with your consent, and you can withdraw that consent at any time.

5. SHARING YOUR DATA

We do not sell your personal data. We may share it with:
- trusted contractors and delivery/installation partners, where needed to fulfil your order;
- our professional advisers (for example, accountants or IT providers), where necessary for running
our business;
- law enforcement or regulators, where we are required to by law.

[TO CONFIRM before publishing: the specific delivery/installation partners or subcontractors, if any,
who would see customer contact details, so they can be named or described accurately here.]

6. HOW LONG WE KEEP YOUR DATA

We keep your personal data for as long as necessary to respond to your enquiry, fulfil any order, and
meet our legal and accounting obligations. [TO CONFIRM before publishing: a specific retention period
— e.g. how long unconverted quote enquiries are kept before being deleted.]

7. DATA SECURITY

We take reasonable technical and organisational steps to protect your personal data against
unauthorised access, loss, or misuse.

8. YOUR RIGHTS

Under UK data protection law, you have the right to:
- ask us what personal data we hold about you, and get a copy of it;
- ask us to correct inaccurate data;
- ask us to delete your data, in certain circumstances;
- object to, or ask us to restrict, certain uses of your data;
- ask us to transfer your data to another organisation, in certain circumstances;
- withdraw your consent at any time, where we rely on consent.

To exercise any of these rights, contact us using the details in Section 1.

If you are unhappy with how we have handled your personal data, you have the right to complain to the
Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk.

9. CHILDREN

Our website and services are aimed at adults. We do not knowingly collect personal data from children.

10. INTERNATIONAL TRANSFERS

[TO CONFIRM before publishing: whether Tilda (our website platform) or any other supplier processes
data outside the UK/EEA, so this section can state that accurately rather than being left blank.]

11. CHANGES TO THIS POLICY

We may update this policy from time to time. The "Last updated" date at the top shows when it was
last revised.

12. CONTACT US

If you have any questions about this Privacy Policy, please contact us at enquiries@amfa.uk or
01916052945.